When Quiksilver launched a line for women directly under the Quiksilver brand (instead of under Roxy) they started a "Now for Women" campaign that I was disappointed with. The ads I saw were more what you would expect from GAP or Old Navy. They didn't represent the surf/skate/summer lifestyle of the Quiksilver brand, so I mocked up a couple of things for fun: some magazine ads utilizing image compositions with overly stylized lighting, a double sided bag insert for clothing retailers to push the new release in stores, and a wrist band to give out at summer water sport events (surf, kite-surf, paddleboard, etc).
My take on the "Now for Women" launch. Proposed redesign.