Creative Direction / Graphic Design / Production
My role: I was the design lead on the first three campaigns, involved with every step from concept to production. For the subsequent campaigns I was the sole designer involved.
In 2008 King County Health had a series of awareness campaigns they wanted to develop to communicate with the Ryan White AIDS Foundation patients and demographic. Ryan White AIDS Foundation addresses unmet health and social service needs of low-income persons living with HIV. All 'Part A' funded programs in King County participated in the campaigns, along with most private HIV care providers in King County, several 'Part B' funded case management programs outside King County, and all 'Part C' HIV clinics throughout the State of Washington.
The great challenge came with actually reaching the demographic, the majority of whom we could not assume would have computers or smartphones. The demographic was overwhelmingly minority, heavily male, with a significant percentage being homeless. The most reliable place to reach them was in the offices of their health providers, so we created a range of collateral, including posters, ID lanyards, pins, information cards, and magnets that supplied the clinic staff and doctors with the means to generate interest and initiate important discussions.