You spend a lot of time with the people you work with. So who am I? ​​​​​​​
I'm so grateful now for the unexpected wisdom of my curious 18-year-old self. Turns out that design is the greatest wormhole: I get to be a part of any and every industry. I've been able to spent my career peering into myriad worlds of niche products, demographics, and topics: molecular biology, installation art, healthcare for homeless, data visualization ethics, independent film, snow-surf-skate brands, k-12 education products, downhill biking, food trends, AI and ML of software giants, and so, so many others.
I've been a designer (of just about every flavor) for over 20 years. The fascination continues to grow; I love the science behind the aesthetics, overt and subtle communication challenges, the philosophy and social behavior theories behind the identity and marketing strategies, and the research involved in understanding the messenger and recipient. My superpower is recognizing whole-system patterns. I align brand, product, and messaging with those patterns to facilitate intended communication and build demographic trust. Because my brain works top down, I gravitate toward solving branding and identity problems, but I also thoroughly enjoy illustration, data visualization, infographics, both analog and digital page layout (catalogs, look-books, websites), environmental design, packaging, and working with photographers on product shoots. I work with companies whose messages and products I believe in wholeheartedly: primarily the health, wellness, and outdoor industries. 
When I'm not in front of a computer you can usually find me far up a mountain or a pitch of rock; even better if combined with foraging and/or travel. I have been teaching and co-chairing for the Washington Alpine Club since 2015 and it is a true labor of love. I'm a 200hr certified yoga teacher, have completed the AMGA Single Pitch Guide course and expect to test in 2021, and I'm working towards an Institute for Functional Medicine Health Coach Certification and AIP Coach Certification to support AIP retreats, giving people diagnosed with autoimmunity the tools and start they need for their journey. And I have enough wilderness skills to survive the zombie apocalypse. 
CURRENT INTERESTS :: backpacking, mountaineering, climbing, yoga, breathwork, painting, drawing, sculpting, pottery, food photography, urban farming & backyard gardening, recipe invention, epigenetics, microbiome and virome, neuroscience, ethnobotany, foraging, fermenting, data vis, cheesy jokes, weird holidays, biking, surfing, slacklining, salsa ruida, new places, new experiences, new foods, new people, new perspectives, adventuring without an agenda, adventuring with an agenda, devouring books, MAKING STUFF.

I N T P/J 
RED 86% BLUE 79% YELLOW 51% GREEN 13%
I only give personality tests so much credit, but they do help us to communicate otherwise very abstract and subjective concepts, so here we go.  
On Myers Briggs/Jung personality tests I'm almost a dead split between introvert/extrovert and right/left brain. HA! I like to believe that means I'm well balanced. So while this Jung score doesn't really seem to help much since the only one over 52% is N (intuition, at about 78%), I do identify with my slight introvert skew (52%) and INTP and INTJ descriptions resonate. 
Strengths finder 
Strategic / Learner / Command / Input / Activator 
This score resonated. I'm naturally a whole-systems thinker and I am comfortable in leadership positions. As an example, a quick anecdote: I am a cochair for the Washington Alpine Club in Seattle Washington where I help run some of their biggest programs. A few years ago I was co-chairing the 16-week mountaineering program. In the spring, recent grads, instructors, and cochairs get together for two days in the forest for a skills refresher and talk about all the things that could be improved about the program. There was a stimulating discussion with many people offering feedback. I was suggesting solutions in real time that solved multiple problems at once, and people were very interested in implementing them. I was excited. In contrast, fellow cochairs were taking the feedback about the prior year's processes as personal criticism and having strong emotional responses. My curiosity and objectivity allow me to thrive in these situations. I enjoy opportunities to recognize and analyze big-picture strategy. I remember doing these kinds of things even in grade-school: making up games and projects and rallying people to join in: making ice forts, creating vast play-doh ocean scapes, digging ponds, and then frequently stopping everyone to announce what would be better if we changed a rule or a plan. 
Insights Discovery 
RED 86% BLUE 79% YELLOW 51% GREEN 13% 
The strangest thing happened when my team at Microsoft took the Insights Discovery personality test together. Before you reveal your results to your coworkers, they guess what your highest scores would be by signing their initials in that quadrant. Weirdly, only two of 18 people suspected any red at all and even they were non committal about it (per the center in the image below). Where such high red and such low green would imply I'm less personable, my coworkers thought otherwise. Exhibit A:
VIA Character Strengths Profile
Curiosity, Perspective, Love of Learning, Zest, Gratitude, Appreciation of Beauty & Excellence...
Via Character Strengths are used heavily in the Institute for Functional Medicine coaching programs and are embraced by many in industries utilizing positive psychology and motivational interviewing to identify people's values and intrinsic motivators. It prioritizes 24 different strengths in 6 categories. My top 10 were: Curiosity, Perspective, Love of Learning, Zest, Gratitude, Appreciation of Beauty & Excellence, Honesty, Creativity, Hope, Bravery.


What have I been doing the last decade? I've been problem solving for some of the biggest companies on earth. Contact me for details and for access to the password protected portion of this site.
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